Parent company Lance, have used exactly the same bag design for the Jays Potato Chips range. It is a great use of colors. The white on the top half really makes the giant logo stand out. Although we are not ordinarily fans of huuuge company branding, this works - it works with brand recognition by making it part of the design rather than just plopping a big logo on the bag. The secondary color represents the flavor color coding. The separator image of the bag's contents also works well. We would have preferred a better font or some individualism for the flavor wording.
Although these are not Kettle Cooked Chips, they did have a superior crunch for a crispy thin Potato Chip. A handful did not instantly turn mushy once they began to undergo the munching process.
These were fairly standard and regular looking Chips. There were some broken and oil bubble crushed bag buddies. There was a heavy brownish red dusting over the Chips which soaked up most of the visible oil, leaving a nice powdery finger residue in its wake.
A Nose Plunge Test didn't really give anything away. There was no significant smell and certainly no real Barbecue aroma. This was followed by a mild but salty, sweet barbecue taste. It was inoffensive and unmemorable. There was a mild and pleasant and easily munchable flavoring. They were also around two thirds lower in saturated fat than most varieties of this flavor, which you would have thought the manufacturer would have shouted about.