There are a few white bags plus imagery brands, but not many as good looking as this brand launched in 2015. Each flavour has its own colour coding, but it is done in an artful graphic fashion which hints towards the modern and hip, with a retro deign base aided by classic London imagery. The branding is at the top in black and white, the flavour is central to each design. The reverse adds to the simplicity, with the flavours expanded upon to include a detail... “Soho Inspired”, “Camden Sweet Chilli”, “South Bank”, etc. Along with the brand’s story, which is a little misleading - the Crisps are manufactured by Kolak, a major manufacturer that supply Crisps to supermarkets such as Marks & Spencer, Waitrose and Asda, plus Cash & Carry operations such as Bestway, under a variety of brand names.
Cracking into a few of these Handcooked Crisps saw a varying degree of crunchiness. There were those that featured a willing crack and crash, while others featuring additional seasoning powders seemed like munching into a solid foodstuff. There was no rush to mush and the solidity remained for quite some time into the eating process.
These Crisps were full of character. As with most Handcooked Crisps, these featured a plentiful supply of oily blisters and curly Crisps. Most were intact with very few broken Crisps. The surfaces were covered in powders and coloured flecks. The remnants in the empty bag suggested a fair amount of seasoning was used.
First off, it should be said that the bag was incredibly difficult to open – the thickness of the material used added to the strength of the adhesive would suggest these would last longer without the risk of staleness than the majority of Crisps. It would be a bit mean to suggest that a Nose Plunge Test revealed a soapy aroma, but it was strange, in that it smelled like a clean and fresh Sweet Chilli. There was an undoubted sweetness to the flavouring. Perhaps more so than many peers. The Chilli was not immediately evident, but it did creep in. It wasn’t a hot and spicy flavour, but it was a very rewarding, mild and fun experience. There was also a tangy aftertaste which was another positive.