There are a few white bags plus imagery brands, but not many as good looking as this brand launched in 2015. Each flavour has its own colour coding, but it is done in an artful graphic fashion which hints towards the modern and hip, with a retro deign base aided by classic London imagery. The branding is at the top in black and white, the flavour is central to each design. The reverse adds to the simplicity, with the flavours expanded upon to include a detail... “Soho Inspired”, “Camden Sweet Chilli”, “South Bank”, etc. Along with the brand’s story, which is a little misleading - the Crisps are manufactured by Kolak, a major manufacturer that supply Crisps to supermarkets such as Marks & Spencer, Waitrose and Asda, plus Cash & Carry operations such as Bestway, under a variety of brand names.
These Crisps were so near to the perfect crunch that it was a little disappointing that they just fell short. They started off brilliantly, with a crisp and even Crunch, but about two thirds of the way in they began to soften. Not from hard to mush, but from rigid to pulpy.
These were classic looking Crisps. There were some nice curls and bends to the Handcooked Crisps. There was skin on some edges. There were plentiful oil boils. There was a smattering of orangish coloured seasoning to what was a generally yellow Crisp.
A Nose Plunge Test revealed a mild and spicy aroma. As with all Prawn Cocktail Crisps, they never actually taste like Prawns, nor the Marie Rose sauce they are often coated with. However, as far as the flavour goes, among its peers it was rather muted. There was a familiar taste, tinged with a mild and warm flavouring, but it was all a little underwhelming.