There are a few white bags plus imagery brands, but not many as good looking as this brand launched in 2015. Each flavour has its own colour coding, but it is done in an artful graphic fashion which hints towards the modern and hip, with a retro deign base aided by classic London imagery. The branding is at the top in black and white, the flavour is central to each design. The reverse adds to the simplicity, with the flavours expanded upon to include a detail... “Soho Inspired”, “Camden Sweet Chilli”, “South Bank”, etc. Along with the brand’s story, which is a little misleading - the Crisps are manufactured by Kolak, a major manufacturer that supply Crisps to supermarkets such as Marks & Spencer, Waitrose and Asda, plus Cash & Carry operations such as Bestway, under a variety of brand names.
There was a somewhat contradictory Crunch to these Crisps. They were initially firm and rigid, but rather than soften as the munch went on, they seemed to mush up as if on the turn to stale.
These were particularly light in colour. They were also full of oil blisters, some huge. There was a reddish edge to many Crisps, which may have been the skin of a King Edwards spud, or something similar like Vivaldi. There was not much in the way of seasoning visible.
A Nose Plunge Test revealed an unspecified aroma that had a heavy hint of empty bag. Of more importance was the flavour, which was certainly cheesy and rather warm in flavour. The Onion was more of an aftertaste than a main constituent. However, although unequally balanced the Onion was still evident.