The bags are flavour colour coded and there is a background image of potato fields. The info is laid out nicely, with the nutrition contents at the bottom and the selling points at the top - how wonderfully good for you the oil is (sic), that sort of thing. There is also a square in the centre with the flavour written inside it. Unfortunately it's all a bit bland and unimaginative.
These Crisps crumbled under the weight of a first bite. The Crisp shattered quickly and by bite three it was mush.
Most of these Crisps were thin, crispy looking and flat. There were very few oil bubbles but a lot of oil dampened areas. The main colour was a pale yellow, with a darker beige colour on a few Crisps.
A Nose Plunge Test revealed a smoky aroma. This was good, and it was also followed by a meaty, smoky flavour, which was also good. However, in an Emperor's New Clothes sort of fashion, we would like to point out that although Smoky Bacon is an established flavour in the UK, it doesn't actually taste of Bacon. Not just with these Crisps, but with the vast majority. So, if asked whether they tasted like Smoky Bacon Crisps, we would say, yes. It was a mild smoky and meaty flavour, and the taste was familiar with this variety of Crisp.