The bags are flavour colour coded and there is a background image of potato fields. The info is laid out nicely, with the nutrition contents at the bottom and the selling points at the top - how wonderfully good for you the oil is (sic), that sort of thing. There is also a square in the centre with the flavour written inside it. Unfortunately it's all a bit bland and unimaginative.
The crunch evident with these Crisps lasted no more than three bites before they turned pulpy. The early crispy snap was quickly replaced by a mulchy stride through winter leaves sort of experience.
The Crisps in this test bag were mostly flat. There was not even random oil boils to break up a relatively smooth surface. They were a gentle, light yellow colour with some skin on edges. There was little in the way of visible seasoning.
A Nose Plunge Test revealed a nicely balanced Vinegar aroma. The perfect Salt & Vinegar Crisp will have to balance the two partners in the combo to provide an absorbing and moreish flavour. A Crisp Licka Test featured a dominant Vinegar taste and this was followed by a strange Vinegar and potato combination. If there is one regular victim of Salt & Vinegar flavour Crisps it is invariably the potato, which is almost always lost in the swirl of flavours. Even the Vinegar was very tame and unnoticeable on some Crisps.