The flavour description is so long it needed the whole of the front of the bag to fit it on! The flavours are colour coded on a black bag and there is a retro styled cartoon image of the ingredients. The large writing dominates and the handwritten style makes it look a little confusing and hard to read. It is an effort at design, but only at an own brand level. It does not compare favourably with some of the Crisps specific company designs, despite Tesco's financial resources.
Some Hand Cooked Crisps can be a little sharp edged when over hardened by oil. Most regular thin cut Crisps simply turn into mush after a couple of bites. These Crisps started off with a fairly hard and brittle crunch, and sustained an even and robust crunch right till they were swallowed.
These Crisps seemed a little thicker than a lot of regular Crisps. They were a slightly darker yellow than some in the range. There were some reddish brown spots here and there, but this may have just been part of the crumbly surface rather than the seasoning. There were lots of oil boils with only a few broken.
A Nose Plunge Test revealed a nice potatoey Cheese smell. There was not a ‘Mature’ Cheddar flavour but the Cheese was warm, tangy and rewarding. There may even have been a tinge of sweet beefy beer. The after-taste certainly indicated so. Overall it was a Cheese flavour with an overlay of tangy sweetness, with some more a little more oniony than others. It was a bit of a mish-mash, but in the end, such a defined and detailed taste description, you have a right to expect just that little bit more.