The positives are clear. Ten Acre are a new addition to the UK Crisps market and they have immediately identified the need for bright, colourful statements related to the flavour inside. The broad, two colour packs certainly hit the mark. The fluffy cloud and countryside graphics are notable, although they could have placed the brand name in a third colour (they have used black on the reverse). Although it should be noted that three colour and full colour printing costs are significantly different for a start-up business. We do have a gripe though – each flavour is interestingly named: The story of when the Cheese met the Onion, The secret of Mr Salt, When the Chilli got sweet, etc. But, despite looking on the reverse, there are no stories. It would have been a neat marketing ploy to do as Phileas Fogg did so many years ago and actually write about the Amazing adventures of Salt and Vinegar. You certainly can’t expect customers to visit a website [without an incentive] to try to find out, however much you would like them to.
Hand-Cooked Crisps invariably provide a crunchier experience than regular Crisps, and these were no different. A first bite was virtually solid and throughout the munch process; at no time did they turn to mush. They broke up rather than mulched up.
These have to be among the most attractive and characterful Crisps in the UK. Their Hand-Cooked nature ensures an abundance of irregular shapes. There were a lot of oil blisters of varying sizes. The colour was a well oiled yellow with a hint of orange, plus a lot of little green flecks.
A Nose Plunge Test revealed very little of the bag content. And sadly, much the same could be said of the flavour. It may have been something to do with the Sunflower Oil the Crisps were cooked in, but there was not much flavour about. The Sweet Chilli taste was present as promised, but it was particularly muted. The after-taste however, was of the familiar oily Sweet Chilli Crisps we are always grateful for.