The positives are clear. Ten Acre are a new addition to the UK Crisps market and they have immediately identified the need for bright, colourful statements related to the flavour inside. The broad, two colour packs certainly hit the mark. The fluffy cloud and countryside graphics are notable, although they could have placed the brand name in a third colour (they have used black on the reverse). Although it should be noted that three colour and full colour printing costs are significantly different for a start-up business. We do have a gripe though – each flavour is interestingly named: The story of when the Cheese met the Onion, The secret of Mr Salt, When the Chilli got sweet, etc. But, despite looking on the reverse, there are no stories. It would have been a neat marketing ploy to do as Phileas Fogg did so many years ago and actually write about the Amazing adventures of Salt and Vinegar. You certainly can’t expect customers to visit a website [without an incentive] to try to find out, however much you would like them to.
The Hand Cooked style of these Crisps ensured a brisk, firm munch, a bit like a fast walk through winter leaves. There was not brittleness or strain on jaws, but rather a firm but steady deterioration of each potato slice.
Supremely curly and irregularly shaped. The deep fried Cooking would have been the reason for this. It would have also contributed to the plentiful hard and crispy looking boils and blisters. The colouring was a gentle yellow. The Sunflower Oil would have been the reason for this. A real old fashioned looking Crisp.
A Nose Plunge Test revealed oil with a hint of Salt. The taste was very oily, but also warm. Very much like a traditional Crisp. Even the Salt was perfectly balanced in what would be an ideal accompaniment to a dull lunchtime sandwich. Having said that, they were still a bit heavy on the oil side, which does however often make for a good sharing bowl.