There appears to be a theme among ‘lighter Potato Chips and Crisps bag designs. The use of white and pastel colours is always the way the graphic artists go. In this case, the Tayt logo is the only particularly bright imagery – which can only be a good thing for the company. There are the positive ticks against healthy aspects and even a clever little balloon floating up in its lightness, with 98 calories as the message. The branding is an equally light and crispy moniker, and it even looks like it has been daubed lightly with a paint brush. Apart from that, and the bland image of the contents, it is a fairly basic bag design.
Extruded Potato Snacks often feature a non-traditional crunch, as you might expect. These fairly thickly cut snacks held a good initial crisp crunch or two, but this soon dampened down before the much stage.
Shell like potato snacks. They are deeply concaved circles in a bright yellowish orange colour. There were no oil boils, but lots of chemical powdering.
First things first, it should be noted that although seemingly plentiful because of the size, 21 grams is quite a small weight for a bag of Potato Chips or Crisps. This may directly contribute to the calorie content – clever. Also intriguingly, are the relatively high numbers on the left: As high as regular Chips and Crisps. There was a familiar barbecue sort of flavour, but it was so overwhelmed by sweetness that it struggled for its own identity among the massive range of options in the field.