Tags is apparently the nickname of the founder of the company, but you can't hep feeling that as there is a picture of a vintage tag it should explain why it is there - they could have made something up. Each flavour is colour coded with a landscape background faded into the bottom half. The Flavour should probably be a little more prominent and the logo a little less so. The Crisps image at the bottom looks not just a little lost, but is over-exposed.
A Munch Timing Test saw a decent sized Crisp last out for ten seconds before it was swallowed. There was a crispy crackling crunch throughout, with the mushy potato period lasting just a second or two.
Although these were hand-cooked Crisps, there were not as many irregular shapes as you often find with this method of cooking. There were curls and bends, and there were oil blisters and boils, but most notably, there was an orange sort of tinge to the yellow potato slice surfaces, with a sprinkling different coloured seasoning and a bit of skin on some edges.
A Nose Plunge Test revealed a slight oriental spice aroma, but nothing significant. We were expecting a sort of dipping sauce type of flavour, but instead there was a minimal sweetness to a potatoey chilli flavour. It was a warm and comforting flavour that even the most anti-hot food protester could endure without waving their hand in front of their mouth, crying about how hot it was. There was however a slightly hot after-taste that was almost surprising given the lack of chilli pepper heat while eating the Crisps.