Snyder of Berlin Salt & Vinegar British Style Potato Chips Review
Bag Calories Fat Saturated Salt Sugars
28g 140 10g 2g 360mg 0g
These glossy Regular Chips designs by Snyder of Berlin are all different. Flavor color coding is not a prime requisite, which it should be. A balance of fonts and text sizes is not balanced. The imagery is old fashioned or fussy. Even the popular matt bags of forward thinking rivals has been eschewed for ultra glossy bags. As part of one of the United States biggest snack food producers you would think a design company will be employed at vast cost to design something obvious and simple at some stage in the near future.
These thinly cut Potato Chips had a fairly uniform and standard crispy, snappy bite. The broken oil bubbles and oily surface made them a little easy to crunch through.
There were some oil bubbles, but not that many Chips were broken, which suggested either, thicker than usual Chips or a well packed air filled bag. We would suggest the latter. There was some light dusty seasoning and some lightly greased fingers after a bag plunge.
The Nose Plunge Test featured a pretty vinegary aroma. They are described as British style. As the flavor was invented in the UK in the 1950s and is the second most popular flavour in the country behind Cheese & Onion, there are lots of companies that have nailed the flavor, which is a perfect balance of Salt, potato and Vinegar. Despite these Chips having a relatively high Salt content they were certainly Vinegar dominated. A closer balance would have been preferred.