These glossy Regular Chips designs by Snyder of Berlin are all different. Flavor color coding is not a prime requisite, which it should be. A balance of fonts and text sizes is not balanced. The imagery is old fashioned or fussy. Even the popular matt bags of forward thinking rivals has been eschewed for ultra glossy bags. As part of one of the United States biggest snack food producers you would think a design company will be employed at vast cost to design something obvious and simple at some stage in the near future.
Although these were thin and regular Chips, there were not many broken or cracked edged Chips in the bag and they were fully crunchable. There was a sustained firmness that did not wilt under the pressure of a grease extravaganza.
These were standard, no frills, basic and simple Potato Chips. They had a similar standard thickness upon which any Chips could be designed. There were some brownish blemishes and natural golden yellow coloring. There was little in the way of seasoning, and a pretty high quantity of grease.
To our flavor hungry palates, these tasted little different to the wide array of 'Original' or flavor-free, as we call them, Chips. To us, they tasted of oily, salty potato. Perhaps it is because of its sandwich accompaniment properties that this warm potato variety of Chip remains so popular in the US. As far as this version goes, it was one of the better among a myriad of similar options.