During the summer of 2004 and after two years of product development, Snapz Limited introduced a healthy alternative to traditional fried and baked crisps.
Less than a decade later, Snapz have become the brand leaders for fruit and vegetable crisps that are neither fried or baked.
A company statement reads, "Snapz wanted to combine the fun and enjoyment of crisps with the goodness of fruit and vegetables whilst at the same time provide a healthy and delicious snack.
"Using innovative technology, Snapz has brought to the market a range of fun, healthy fruit and vegetable crisps which will appeal to everyone.
"The products are an important weapon in the fight against obesity and unhealthy eating.
"Unlike many other products, Snapz products are free from artificial colourings, flavourings and additives."