The corporate world is a complicated business, and not one we need to concern ourselves with here. Just as Pepsi-Co own Frito-Lay and Frito-Lay own Smiths Crisps, plus numerous other famous national brands around the globe, Snack Brands Australia appears to own several traditional Australian Potato Chips and Snack brands.
To keep this brief; Snack Foods Limited was formed in 1999 by owners the Campbell Soup Company, which was in turn a subsidiary of Arnott's Biscuits. In 2008, Campbell Arnott's sold Arnott’s Snackfoods to The Real McCoy Snackfood Co. The company is now known as Snack Brands Australia.
The reason it exists at all, is because after The Smith's Snackfood Company was bought out by Frito-Lay, the American owned company agreed with the Australian Competition and Consumer Commission to divest a range of brands to prevent unfair trading practices resulting from a monopoly.
The package of brands and subsidiaries was named 'Snack Brands Australia' and was sold to Dollar Sweets Holdings, which is now Snack Foods Limited.
All very complicated, but suffice it to say that while it means the history of some of these brands are now lost in time, the new set-up includes the following brand names: CC’s, Cheezels, Chickadees, French Fries, Jumpy’s, Kettle, Natural Chip Co., Samboy and Thins.
Snack Brands Australia
Address: 24 Lexington Drive, Bella Vista NSW 2153
Email: Website Contact Form