Shearer's Sea Salt & Vinegar Kettle Cooked Potato Chips Review
Bag Calories Fat Saturated Salt Sugars
28g 140 8g 2g 290mg 1g
As with most large snack food corporations, Shearer's have taken a research and development approach to their new packaging. Black with a colour representing different flavors, with an enhanced photograph of some chips. It is very striking and easily spotted on the shelves, but it does lack a bit of character.
There were crispy bubbly parts to the Chips and there were crunchy thicker areas. Add that to the Kettle Cooked style of the Chips and they could be considered a firm and sturdy snack that would take no nonsense from regular Chips!
These Chips could have been called 'Kettle Shapes' such was the lack of uniformity in design. A couple of bent double Chips were full of oil and residue. Mostly, they were thicker than regular Chips but fairly standard looking Kettle Chips overall. There were some brown patches and the Chips had a darker hue than many Salt & Vinegar Chips.
A Nose Plunge test revealed a slight vinegar aroma. As for the taste... Well it is a combo that very few Chips manufacturers get right. The correct balance between Salt and Vinegar is rare - most have far too much Vinegar in the pairing. As these were relatively light in the seasoning department the balance was fairly good. The combination of the significant flavors: Oil, potato, salt and vinegar provides an uneven in areas taste, but it was more balanced than some. Still too Vinegary though.