As with most large snack food corporations, Shearer's have taken a research and development approach to their new packaging. Black with a colour representing different flavors, with an enhanced photograph of some chips. It is very striking and easily spotted on the shelves, but it does lack a bit of character.
When you watch an old movie and you see someone walking along some gravel, but the crunchy shuffle doesn't quite match the footsteps - this is what a Foley Artist does. The sound effects guy may have been walking around in these Chips! Firm, sturdy, crispy, crunchy.
The bag contained mostly smallish sized Chips. Some appeared to have a rugged surface, as if the oil had just begun to sizzle rather than boil before they were taken out. The seasoning was a sort of reddish color and there were lots of irregularly shaped Chips.
The Nose Plunge test revealed a nice smoky, barbecue aroma - it was mild, but it was there. This was not followed by a taste of similar standards. It was a salty, sweet barbecue taste, but it was fairly tame. There was no kick or heat, just a fairly weak, but easily munchable and enjoyable flavor.