Seabrook carried out a six month study into this 2013 packaging design. Their intention was to focus on their Yorkshire heritage, which they have done by adding the slogan 'Lovingly made in Yorkshire' and a flavour colour coded farm image. The logo is prominent, but tastefully balanced against visible, but plain flavour wording. The range's bags are topped and tailed with a brown colour for some reason. The design is plain and striking, if a little unmemorable.
These Crisps may have had rivulets running through them, but they were still regular Crisps. This meant that unlike the firm, rigid crunch of a Hand Cooked Crisp, they had a melt in the mouth quality after a few initial crispy cracky bites.
These Crisps included wide Ridges that were uniform in shape and width. Sadly, most of the Crisps in our bag were broken. There was little oil bubbling and the colour was a sort of pale yellow with oil patches. There was some skin on edges, but not much seasoning visible.
A Nose Plunge Test revealed a mild, creamy potato aroma mixed in with the very slightest salty nose sting. While we do not actively seek or enjoy flavour-less Crisps at Chips & Crisps, we do our best to test them fairly. 'Sea Salted' is the new and modern description for what were commonly known in the UK as 'Ready Salted'. We expect a complete shift to the more modern and trendy description, industry wide, over the next few years. They tasted no different to before the days of 'Sea Salt'. They were however, fruitfully salty, and perhaps more warmly potato infused than many of their mass produced peers.