Seabrook carried out a six month study into this 2013 packaging design. Their intention was to focus on their Yorkshire heritage, which they have done by adding the slogan 'Lovingly made in Yorkshire' and a flavour colour coded farm image. The logo is prominent, but tastefully balanced against visible, but plain flavour wording. The range's bags are topped and tailed with a brown colour for some reason. The design is plain and striking, if a little unmemorable.
It was difficult to find a complete and whole Crisp to test because so many were in small pieces. When we did find a medium sized Crisp, it featured a fast and crunchy crack and smashed for the first three bites before it succumbed to potato mushiness.
There were very few whole Crisps in our test bag. There could not have been enough air to protect them from breakage. Although, in addition to this the deep ridged regular Crisp nature of the cut does little to maintain solidity. The colour was a pale yellow. There was no visible seasoning, but plenty of skin on edges.
A Nose Plunge Test revealed a sharp Vinegar smell. The flavour included Salt (the same Salt as when the variety was just called Salt & Vinegar), and it included Vinegar, but not in great quantity of either. The over-riding flavour was potato. It was a very mild and unremarkable flavour.