Seabrook carried out a six month study into this 2013 packaging design. Their intention was to focus on their Yorkshire heritage, which they have done by adding the slogan 'Lovingly made in Yorkshire' and a flavour colour coded farm image. The logo is prominent, but tastefully balanced against visible, but plain flavour wording. The range's bags are topped and tailed with a brown colour for some reason. The design is plain and striking, if a little unmemorable.
As these were thin cut wavy Crisps, they had a crisper crunch than some Ridged Crisps. There was still a relatively meaty munch, but the Crisps did crumble after just a couple of bites.
The Ridges in these Crisps were peculiarly wide for Ridged Crisps. They were also slightly more thinly cut than some of this type. The general colour was a mid-shade yellow, but with a reddish dusting covering the surface.
A Nose Plunge Test revealed a slightly spicy tomato aroma. Prawn Cocktail is a popular flavour in the United Kingdom, but few taste of any sort of generic prawn or the sauce prawns are often accompanied by. These were no different. There was a sort of similarity with a Chinese Prawn cracker, but the overall taste was of spicy sugary tomato.