Seabrook carried out a six month study into this 2013 packaging design. Their intention was to focus on their Yorkshire heritage, which they have done by adding the slogan 'Lovingly made in Yorkshire' and a flavour colour coded farm image. The logo is prominent, but tastefully balanced against visible, but plain flavour wording. The range's bags are topped and tailed with a brown colour for some reason. The design is plain and striking, if a little unmemorable.
Although these were Ripple Cut Crisps, the crunch was that of a regular Crisp. An initial smashy cracking crunch turned into a mushy munch very quickly.
The bag under test included mostly broken but medium sized deep ridged Crisps. The colour seemed to start pale yellow in the centre and drift out a little darker towards the edges, which invariably included potato skin. There were some minor oil bubbles, but not much visible seasoning.
A Nose Plunge Test revealed a really quite strong Cheese aroma. Most flavour combo varieties of Crisp, feature either a bounce from one flavour to the other or a blend of the two partners to formulate a new flavour. In the latter type, it is rare that one of the two flavour additions does not overwhelm the other. In this case, although there was a slightly dominant creamy Cheese flavour, the Onion was noticeable. It was a more rewarding flavour than the majority of the main supermarket options.