Seabrook carried out a six month study into this 2013 packaging design. Their intention was to focus on their Yorkshire heritage, which they have done by adding the slogan 'Lovingly made in Yorkshire' and a flavour colour coded farm image. The logo is prominent, but tastefully balanced against visible, but plain flavour wording. The range's bags are topped and tailed with a brown colour for some reason. The design is plain and striking, if a little unmemorable.
Most Ridged Crisps suffer from their thickness when considering crunch. These were more thinly cut than most Ridged Crisps so they understandably provided a smarter crispy snappy crunch. They did melt away to mush after a short period.
There was literally just one whole Crisp in our test bag. This was a direct result of the thin nature of the Ridged Crisps. It is also a familiar theme with the Seabrook Crisps that we have surveyed. The Crisps were a light yellow colour with clearly visible oil patches throughout.
A Nose Plunge Test revealed the kind of aroma you might ordinarily identify with Smoky Bacon Crisps. There was certainly a Ham taste to the Crisps, but it hinted towards a sweet and rich bacon. Just as there was only one whole Crisp, we have deducted a whole star, because the flavour had nothing remotely to do with Canada.