Seabrook carried out a six month study into this 2013 packaging design. Their intention was to focus on their Yorkshire heritage, which they have done by adding the slogan 'Lovingly made in Yorkshire' and a flavour colour coded farm image. The logo is prominent, but tastefully balanced against visible, but plain flavour wording. The range's bags are topped and tailed with a brown colour for some reason. The design is plain and striking, if a little unmemorable.
These thinly cut Ridged Crisps provided a crispy, snappy munch. The crunch was sustained for longer than some of this nature.
There were lots of broken Crisps in the bag. In fact, the Crisps were so thinly cut that the potato slices simply could not handle the Ridged cut. The colour was a soft yellow, there was some skin on edges and there were visible oil patches.
A Nose Plunge Test revealed a somewhat greasy meaty aroma, that also hinted towards a Marmite level of stock. There was also a Beef stock sort of flavour but it was very tame and the full effect was only provided by a number of Crisps at once.