Silver bags are a rarely seen sight in the Chips and Crisps world. This uniqueness sets Salty Dog apart immediately. The branding is also impressively original – Although animal mascots often gear foodstuffs to a young market (we won’t name any names Cheetos), the Salty Dog is clearly an energetic yet mature marketing ploy, which could hit a cord with students and adults alike. Each flavour is colour coded in the top left corner, where it stands out very well, and is emphasised in bold coloured lettering announcing the brand name in the centre. Although we don’t generally appreciate branding thrown in our faces so boldly, this package design is quite simply, brilliant.
These Crisps featured a fairly standard first bite, but unlike many they did not provide immediate diminishing returns. The Crunch was sustained for a lengthy period prior to an eventual weakening and a nicely paced decrease in rigid
These are pretty much standard setters in the Crisps Texture category. They were mostly whole and mostly irregularly shaped. There was skin on edges and the oil blisters featured a scattering of crumbly seasoning. The colour was a gentle yellow but with a little browning here and there.
We had to double check the bag after our Nose Plunge Test. At first we thought the smell was a strong Spring Onion, but no, the bag confirmed it was just Onion. The flavour however still reminded us of Spring Onion, but that may have just been lodged in as false imagery by then. The combination of flavours featured a rounded and strong Cheese, with an even stronger, but not overwhelming Onion. If eaten with a sandwich these would dominate your flavour enjoyment. Which pretty much makes them exactly what they should be, a commanding example of their flavour.