Silver bags are a rarely seen sight in the Chips and Crisps world. This uniqueness sets Salty Dog apart immediately. The branding is also impressively original – Although animal mascots often gear foodstuffs to a young market (we won’t name any names Cheetos), the Salty Dog is clearly an energetic yet mature marketing ploy, which could hit a cord with students and adults alike. Each flavour is colour coded in the top left corner, where it stands out very well, and is emphasised in bold coloured lettering announcing the brand name in the centre. Although we don’t generally appreciate branding thrown in our faces so boldly, this package design is quite simply, brilliant.
Some Hand Cooked Crisps splinter and crack which can provide sharp edges. Regularly fried thing Crisps usually crumble under the pressure. Not these. The crunch was hard but not brittle. It was firm but not rigid. They were perhaps a little harder than they should have been, but that is not a criticism, and certainly not an issue that would cost them a star.
As Crisp looking as you could ever hope Crisps to look! There were curls and bends, as you should find with batch fried Crisps. They were a firm and commanding yellow colour. There were copious oil boils and a few bits of skin on edges.
A Nose Plunge Test revealed a mild Vinegar aroma, but as it declares on the bag that they, "Bite Back", we expected the flavour to be anything but mild. The first thing we noticed was that the Vinegar was undoubtedly of a recognisable 'Malt' variety. The balance however, was not present - there was a slight undercurrent of Salt but it did not balance up the flavour of the overwhelming Vinegar.