Silver bags are a rarely seen sight in the Chips and Crisps world. This uniqueness sets Salty Dog apart immediately. The branding is also impressively original – Although animal mascots often gear foodstuffs to a young market (we won’t name any names Cheetos), the Salty Dog is clearly an energetic yet mature marketing ploy, which could hit a cord with students and adults alike. Each flavour is colour coded in the top left corner, where it stands out very well, and is emphasised in bold coloured lettering announcing the brand name in the centre. Although we don’t generally appreciate branding thrown in our faces so boldly, this package design is quite simply, brilliant.
To bite into these Crisps was to munch through the optimum crunch that a Crisp could provide. The initial bites were firm, but not glass-like splintering, and this followed through a reasonable degradation to a last knockings mush stage.
These were about as exciting as Crisps get looks-wise. They were irregularly shaped, like you would expect from Handcooked Crisps. They were bumpy, bubbly and rugged. They were a smouldering mid-range yellow with skin on edges. They also featured some darker yellow seasoning and flecks of green.
A Nose Plunge Test revealed a light but familiar Jalapeno Pepper aroma. The taste was a little less like Jalapeno and more like Tabasco. There was no noticeable Coriander and they were particularly greasy. As with the best Jalapeno Crisps though, they featured a late after-burn, which is always a shock even if you know it's going to happen.