Silver bags are a rarely seen sight in the Chips and Crisps world. This uniqueness sets Salty Dog apart immediately. The branding is also impressively original – Although animal mascots often gear foodstuffs to a young market (we won’t name any names Cheetos), the Salty Dog is clearly an energetic yet mature marketing ploy, which could hit a cord with students and adults alike. Each flavour is colour coded in the top left corner, where it stands out very well, and is emphasised in bold coloured lettering announcing the brand name in the centre. Although we don’t generally appreciate branding thrown in our faces so boldly, this package design is quite simply, brilliant.
It is difficult to criticise Crisps that provide a hard, form and robust crunch, which these were, but they were perhaps a little too thick and hard. It proved a bit of a task to munch through them. However, anything that makes a Crisp last longer in the mouth has to be a good thing.
These Crisps were clear cooked in small batches because they were irregularly shaped, just as they should be. The oil blisters were mostly intact and plentiful. There were brownish areas and lots of visible seasoning powder, which provided a crumbly crusty surface. There was skin on some edges and they looked meaty and firm.
A Nose Plunge Test revealed a familiar aroma, but at first we could not put our finger on it. The eventual conclusion was that of a very mild Smoky Bacon flavour. The flavour was a particularly sweet combo of Ham, yes, and Mustard, yes. However, the Mustard was not nearly hot enough and the Ham was just that little bit too sweet.