It’s a little difficult to describe the Sainsbury’s home brand packaging without being overly critical. It is almost as if the supermarket chain is saying: These are cheap Crisps and we don’t particularly care if you don’t like our packaging as long as you buy them. They are flavour colour coded, but there is no design effort at all.
A Snap Test was carried out and although the Crisp tore in half, it was a fairly ragged edged snap. The crunch was a little soft and not at all crumbly. There was no real audible noise, and it was all a little lacklustre.
These were good sized and mostly whole Crisps. There was skin visible on most edges. The oil bubbles were very minimal, but this may be because they were not particularly thin for home brand Crisps. There was no visible seasoning, but some oily patches on nice yellow Crisps.
A Nose Plunge Test revealed a slightly vinegary cheese aroma. A second Test was carried out to confirm this because it was so weird. While there was not much flavour with one Crisp, a few at once and there was a nicely mild cheesy and oniony flavour, which was perhaps a little surprising. It was all fairly run of the mill, but better than anticipated, given the lack of texture and crunch.