The Ruffles Original flavor bag design is as well known as the brand. The light blue, the positioning of the logo. It all looks so familiar. And bland. It seems odd that a company like FritoLay would have the second biggest brand name in the US, yet do nothing with it. Firstly, Ruffles needs a logo. The lettering may be familiar, but it should be treated like a standalone brand. The two tone blue at the top of the bag should be Wavy; der! The bottom should be larger and flavor color coded. More should be made of the slogan, 'RRRuffles Have Ridges'. But mostly, the new two man teams of the 'Max' flavors and the 'Ultimate' flavors, should be made to feel part of the family. The Hispanic flavors are a small progression in design, but they still feel separate, with just the brand name in common. It is all a bit old-fashioned, disjointed and disparate.
The difference between these and the Original flavor Ruffles is immeasurable. They were so different it was unbelievable. Actually, they were not. They felt the same, looked much the same, and the crunch was as crispy and smashtastic as the Original Ruffles.
These are much the same Chips as the Original and Reduced Fat varieties, but they were a bit less greasy. This in turn made them less pale in color. The R-R-Ridged style of these Chips made them feel firmer to the touch. There was some minimal seasoning.
These Chips had 0.5g less saturated fat than Ruffles regular, Reduced Fat Chips. Regular readers of Chips & Crisps reviews will be aware that we do not consider ourselves the best at surveying flavor-free Chips. Here is an example: These tasted of potato.