The Ruffles Original flavor bag design is as well known as the brand. The light blue, the positioning of the logo. It all looks so familiar. And bland. It seems odd that a company like FritoLay would have the second biggest brand name in the US, yet do nothing with it. Firstly, Ruffles needs a logo. The lettering may be familiar, but it should be treated like a standalone brand. The two tone blue at the top of the bag should be Wavy; der! The bottom should be larger and flavor color coded. More should be made of the slogan, 'RRRuffles Have Ridges'. But mostly, the new two man teams of the 'Max' flavors and the 'Ultimate' flavors, should be made to feel part of the family. The Hispanic flavors are a small progression in design, but they still feel separate, with just the brand name in common. It is all a bit old-fashioned, disjointed and disparate.
The difference between these and the Original flavor Ruffles is very small. It was big enough to play tricks with our minds though. Were these slightly softer? The crunch is as crispy and smart as the regular Ruffles, but it may have turned mushy a little more quickly.
These are much the same Chips as the Original, so this is the same review... Ruffles set the standard that others follow or try to beat. The R-R-Ridged style of these Chips made them feel firmer to the touch and less oil bubbled than regular Chips. There was some minimal seasoning, but it just seemed to be there to make the surface messy.
You will need to be pretty obsessive to want to save 20 calories and 0.5g of saturated fat with your plain Chips. We know that the world is more health concious than ever before, but these are plain, flavor-free Chips. Sure, there's a bit of salty potato there, but are Ruffles not made for dipping (into another high fat product). Are Ruffles not a great sandwich accompaniment (check out the nutrition content of a slice of bread). It all seems strange to us. Reduced the fat by a tiny amount of a flavored Chip, but these may as well become, 'New Recipe Original.'