Each pack in Route 11's range has a different color, but none relate to the flavor. This is strange because it is so easy to do. This should be white or a pale blue or something. The big and bold Route 11 logo is however very good. There is no need for it to dominate the bag - it isn't as important as the flavor. But when you are building a brand it is wise to make the most of what you have. We prefer constructive criticism though, so to help Route 11 along, every flavor should have a place name along Route 11 in their title.
These provided a crispier crunch than some Chips of this cooking style. There was a hard and robust crack to them, rather than the melt in your mouth munch you often find with regular Chips.
These Chips were a a sort of pale yellow with some darker colored oil patches. The oil bubbles were inconsistent, as were the shapes which featured bends, curls and folded Chips. There was little visible seasoning but there was still some finger residue.
Regular visitors to the Chips & Crisps review pages will be aware that we do not consider ourselves the best judges of plain Chips. In the UK they are usually called Ready Salted - consumers call them Ready Boring. Unless our doctors advise otherwise, we would always prefer a flavor with our Chips. However, as far as this variety goes, it made a nice sandwich accompaniment.