Each pack in Route 11's range has a different color, but none relate to the flavor. This is strange because it is so easy to do. To be fair, this does have a drawing of a crab and some waves, but it's a bit like a reject Carl Hiaasen book cover than a Chips packet. The big and bold Route 11 logo is however very good. There is no need for it to dominate the bag - it isn't as important as the flavor. But when you are building a brand it is wise to make the most of what you have. We prefer constructive criticism though, so to help Route 11 along, they are nearly there with Chesapeake (not quite on Route 11), every flavor should have a place name along Route 11 in their title.
We managed to find a regular shaped Chip in a bag full of irregulars and gave it a Snap Test. The results were inconclusive - the Chip snapped in half, but splinters were created. This was much like the eating process, where at no time did the Chip turn into potato mush. Instead it was crunched to nothing.
These felt thick and crispy like Kettle Chips, which they quite clearly were, despite the cooking process not being mentioned on the bag. They were a dark golden yellow brown in color. There were no oil bubbles as such, but rather, raised oil sections that split two parts of fried sliced potato apart. There was some visible orange seasoning.
We took a quick look at the ingredients before trying these, expecting to see Old Bay Seasoning or something similar. Instead it pretty much read; basic Chips with paprika and spices. They did not taste like the sea, which was unsurprising considering the relatively low sodium content, but there was an unfamiliar peppery flavor that it would be unfair to categorize - it was fairly original to us.