The design of the Red Rock Deli bag is dull and unimaginative, but also stylish and modern. If this sounds like an oxymoron, it is supposed to. The basic elements of; the bowl of Chips, a large logo and an ingredient photo in the background, are all there. But this functional nod to the past is counteracted by the quality of the photography, some modern and neat font-work, two tone branding, with the dominant colour being black, plus a hint of flavour colour coding at the top. These bags stand out on shelves and promote a bright and modern brand, while maintaining traditional aspects of product presentation.
These Chips started off firm and rigid and broke down gradually, without shattering like Potato Chips often can. The crunch was sustained for a lengthy period before the Chip was ready for swallowing.
Unlike triangular Tortilla Chips these Corn Chips had rounded edges. There looked a little like a cross between a Potato Chip and a cracker. There were poppy seeds all over the surfaces which were a pale yellow colour with a dusting of seasoning powder visible.
A Nose Plunge Test revealed a neat combo of Corn Chip and Cheese powder. The flavour was sadly quite salty, which was a great shame because there was certainly a mature Cheese flavour that complimented the Chip very well. While the Chips did not necessarily lust after dip to give them flavour, the Cheese was fairly run-of-the-mill.