The design of the Red Rock Deli bag is dull and unimaginative, but also stylish and modern. If this sounds like an oxymoron, it is supposed to. The basic elements of; the bowl of Chips, a large logo and an ingredient photo in the background, are all there. But this functional nod to the past is counteracted by the quality of the photography, some modern and neat font-work, two tone branding, with the dominant colour being black, plus a hint of flavour colour coding at the top. These bags stand out on shelves and promote a bright and modern brand, while maintaining traditional aspects of product presentation.
As with all Corn Chips the crunch was firm and cracker like. The first few bites saw a breakdown, rather than a crash down, which is often a feature of Potato Chips. The crunch also sustained for a good period.
The round edges of these Chips gave them as much of a Potato Chip look as they did a Tortilla Chip look, which are invariably triangular in shape. The major difference was the thickness. There was a plentiful spread of poppy seeds about, and the colouring was a muted yellow.
A Nose Plunge Test revealed the expected Corn Chip aroma. The taste was of Tortilla Chips. Nothing more, nothing less. As average as Corn Chips are likely to be. And while that isn't a bad thing, they desperately yearned for dip to provide character to the flavour.