Pringles are not Potato Chips in the American sense. Neither are Pringles Potato Crisps in the British sense. They are a reconstituted potato product that includes 42% potato. You can read more on our page about the subject HERE
Having got that out of the way, to write about Pringles we have to go back to the future, as it were.
Pringles are owned by The Kellogg Company. So, to include our historical profile of all the companies in this section, we will start there.
Kellogg's began life as the Battle Creek Toasted Corn Flake Company in 1906. Kellogg’s Toasted Corn Flakes were invented by Will Keith Kellogg as part of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium following practices based on the Seventh-day Adventist Church. Of course, that has nothing to do with Pringles, but it is how their parent company began its journey to becoming one of the biggest companies in the world.
English candle-maker William Procter, and Irish soap-maker James Gamble, settled in Ohio. Their union came about via their martial unions. After marrying sisters Olivia and Elizabeth Norris, their father-in-law suggested they set up a business partnership. Procter & Gamble began life in 1837. Their supply of candles and soaps to the military during the American Civil War began a journey to the point where today, Proctor & Gamble are also one of the world’s biggest companies.
Proctor & Gamble saw a niche in the snack food market for a Potato Chip product that was not greasy and did not use an air filled bag containing lots of broken Chips. And so, Pringles started their journey in the late 1950s. However, it is neither Kellogg’s nor P&G that can be credited with the world’s best selling non-Potato Chip or Crisp snack food.
P&G tasked chemist Fredric Baur to create this Newfangled Product (more on that later). Baur created Pringles’ saddle shape from a fried dough mixture. He also succeeded in overcoming the packaging problem, but designing the legendary can.
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However, the new food product did not taste good and Baur was re-assigned to other projects. In the mid-1960s, another P&G researcher, Alexander Liepa took up where Baur left off. He succeeded in improving the taste. Within a couple of years the product was on store shelves - under the description 'Newfangled Potato Chips'. Baur is credited as the inventor of the Pringles Chip. Liepa was awarded the patent as the inventor of Pringles.
So, while going backwards to go forwards... Pringles became the success story it is today and in 2012 Kellogg’s bought the entire Pringles business for $2.7 billion.