Potato Chips packaging really doesn't get much better than this. It has bright and broad shelf friendly branding and colors. The logo and company name seems friendly and modern. The variety is given due prominence. The 0% 'bad things' is even formed as part of the branding. The different varieties have different colors and this flavor is fiery which works really well with the creamy yellow of the standardized company branding.
These Chips seemed a little more crunchy than some of Poore Brothers' Chips. They were hardened and maybe even stiffened up by the cooled oil. The crunch was thick and firm, although this was mostly done with mouths agape in the hope that some of the heat would escape.
These Chips hubbled and bubbled their way to visible Hotness. The Chips were as irregularly shaped as were the oil bubbles. Some were small and inoffensive, some were large - as if trying the escape the spicy red peppery seasoning that covered them. They were a little oily to the touch, but finger residue was not to be licked lightly!
Underneath the 'Habanero' there is small writing that says, "Intensely Hot Flavor." We thought of this like the health warnings you get on medicinal drugs! The immediate flavor was a sort of barbecue hot. The flavor after eating a few, whatever it was, could not struggle clear of the heat from these Chips. They struck a fair balance between a Chip that anyone could eat a few of them, to hot food fans, that would no doubt devour a whole bag before saying, "Nah, not hot." They were pretty much as hot as any Chip needs to be to remain enjoyable.