Phileas Fogg was arguably the first new, exciting and innovative brand, when it launched and took the UK Crisps industry by storm back in the 1980s. These days it is just one of the KP Snacks brands. The packaging design was once similarly innovative but apart from the big globe at the top, the design is very similar to the Walkers Sensations range. Unlike Sensations, these are flavour colour coded. Which ironically removes the best feature of the Sensations range – the black bags being dominant and dramatic. So, aside from the lack of originality these bags are thoroughly well designed, even if the branding logo is among the most uninspiring in the industry, especially considering the name it has to work with.
As with all Tortilla Chips the additional thickness of these snacks meant for a firmer and harder crunch than Potato Crisps offer. The rolled nature led directly to an even thicker and firmer food that featured a similar hard and brittle crunch.
The contents of the bag looked exactly like the picture on the front. You wouldn’t say that imagery of factory workers rolling Tortilla Chips on their bare thighs was conjured, but as all the Chips were rolled exactly the same way it did raise the query – how do they do that? The rest of the look and feel of the Chips was very similar to standard Tortilla Chips. There were the familiar black spots, the orange colour and the firm robustness.
A Nose Plunge Test revealed a Tomato Sauce and Tortilla Chip combo. The flavour had a nice background lacing of very mild Paprika. The overall flavour was however a little more bland. There was Tomato, and possibly a slight Onion flavour, but the sweetness overwhelmed whatever ‘Fiesta’ was on offer.