Phileas Fogg was arguably the first new, exciting and innovative brand, when it launched and took the UK Crisps industry by storm back in the 1980s. These days it is just one of the KP Snacks brands. The packaging design was once similarly innovative but apart from the big globe at the top, the design is very similar to the Walkers Sensations range. Unlike Sensations, these are flavour colour coded. Which ironically removes the best feature of the Sensations range – the black bags being dominant and dramatic. So, aside from the lack of originality these bags are thoroughly well designed, even if the branding logo is among the most uninspiring in the industry, especially considering the name it has to work with.
A crisp smash rather than a crunch.
Prawn Cracker looking snacks, pale in colour with plentiful oil blisters covering the thick curved surfaces. There were also lots of different coloured flecks of spices and seasoning.
These are not Crisps but they are under a Crisps banner and on the Crisps aisle of the supermarket, so we chose to review them here. These are Prawn Cracker like snacks made from a weird concoction of ingredients including: Tapioca Flour, Cassava and Dried Buttermilk, plus of course a myriad of flavourings, enhancers and names and letters. They tasted a bit sweet and spicy. That is all we have to say on the matter.