Old Dutch are a massive company, and their marketing team will be paid a helluva a lot more than us at Chips & Crisps. We therefore hesitate to say this, but if Frito-Lay take an aggressive approach to capturing the full Canadian market, packaging alone will help them on their way. Having designed product packaging and reviewed several hundred Potato Chips bag designs we feel a little more comfortable commenting in this area. And, the traditional approach will only take you so far. As target audiences mature, younger people need to be sold to as well. The 'Old Dutch' writing, the cartoon windmill, the plain white bag, the diagonal flavor band; it is all just too old fashioned to capture the imagination. Smaller, regional operations can be forgiven for maintaining their historical reference points, but there is no company in the world that enjoys as big a market share in their country that has such dated packaging design.
The additional thickness of these Chips provided an alternative crunch to the crisp, snappy crack and smash of many regular Chips. These creaked before the initial crack, then a couple of bites in the potato slices quickly turned mushy, as a cracker might.
As with all of Old Dutch's regular Chips that we have reviewed, these were slightly more thickly cut than most regular Chips. This ensured less in-bag breakage and also a flatter surface. There were oil boils, but most were muted. The color was a pale yellow, but with a dusting of powder that gave the surface a matt sort of finish.
A Nose Plunge Test revealed a mild Onion aroma. This was followed up by a dominating Onion flavor. This may sound a little contradictory here, but while we are sticklers for a fair and even balance of flavor partners in most combos, when one of the partners is Sour Cream it is not so important. Mixed with the oily potato, Sour Cream is a flavor enhancer rather than a main contributory factor in the flavor. This was the case with these Chips. The Sour Cream provided a creamy background under-flavor with the salty potato. The over-riding flavor was mild Onion, which was pleasant.