Old Dutch are a massive company, and their marketing team will be paid a helluva a lot more than us at Chips & Crisps. We therefore hesitate to say this, but if Frito-Lay take an aggressive approach to capturing the full Canadian market, packaging alone will help them on their way. Having designed product packaging and reviewed several hundred Potato Chips bag designs we feel a little more comfortable commenting in this area. And, the traditional approach will only take you so far. As target audiences mature, younger people need to be sold to as well. The 'Old Dutch' writing, the cartoon windmill, the plain white bag, the diagonal flavor band; it is all just too old fashioned to capture the imagination. Smaller, regional operations can be forgiven for maintaining their historical reference points, but there is no company in the world that enjoys as big a market share in their country that has such dated packaging design.
These were as crunchy as any Ridged Chips we have tested at Chips & Crisps. The seasoning and the oil combined well to stiffen up what were fairly rigid and thick Chips. The crunch was not sustained for too long because the additional thickness of the potato slices saw them succumb to their original mushy state fairly quickly, but the initial crunches required some pressure.
Regular Chips: Thin. Kettle Chips: Thick. Ridged Chips: Thickest. That's pretty much the story here. The Chips were also fairly flat and free of oil boils. There was a crumbly texture to the surface that also mingled darker colored seasoning in with the pale yellow Chips.
A Nose Plunge Test revealed a sweet beefy, Barbecue aroma. The reason cooks and chefs insist upon salt to season their recipes is because it is nature's finest flavor enhancer. Old Dutch use this philosophy with their Chips. There is a higher than average sodium quantity to most of their Chips and these were no different. It certainly did its job though. The Chips were sweet and slightly spicy. The mild meaty Barbecue flavoring was warm and enjoyable. There was even a slightly spicy after-kick.