Old Dutch are a massive company, and their marketing team will be paid a helluva a lot more than us at Chips & Crisps. We therefore hesitate to say this, but if Frito-Lay take an aggressive approach to capturing the full Canadian market, packaging alone will help them on their way. Having designed product packaging and reviewed several hundred Potato Chips bag designs we feel a little more comfortable commenting in this area. And, the traditional approach will only take you so far. As target audiences mature, younger people need to be sold to as well. The 'Old Dutch' writing, the cartoon windmill, the plain white bag, the diagonal flavor band; it is all just too old fashioned to capture the imagination. Smaller, regional operations can be forgiven for maintaining their historical reference points, but there is no company in the world that enjoys as big a market share in their country that has such dated packaging design.
The first Chip featured a fast and crunchy crack and smashed for the first three bites before it succumbed to potato mushiness. There was however a thicker, slightly meatier crunch than a lot of regular Chips.
There were very few broken Chips in our test bag. There was obviously sufficient air to protect them and they were also slightly more thickly cut than a lot of regular Chips. The colour was a pale yellow. There was no visible seasoning, but a certain amount of skin on edges.
A Nose Plunge Test revealed a strong Vinegar smell. This was followed by a similar taste. Considering these Chips had a whopping 620g of sodium in the small bag it was surprising that they tasted so strongly of Vinegar. Whatever style of Chip, if it is Salt & Vinegar flavor it needs to strike a fair and even balance between the two partners in the combo. We found these a little bit more vinegary than salty, but as it was a relatively mild flavor it wasn't too over-powering.