Old Dutch are a massive company, and their marketing team will be paid a helluva a lot more than us at Chips & Crisps. We therefore hesitate to say this, but if Frito-Lay take an aggressive approach to capturing the full Canadian market, packaging alone will help them on their way. Having designed product packaging and reviewed several hundred Potato Chips bag designs we feel a little more comfortable commenting in this area. And, the traditional approach will only take you so far. As target audiences mature, younger people need to be sold to as well. The 'Old Dutch' writing, the cartoon windmill, the plain white bag, the diagonal flavor band; it is all just too old fashioned to capture the imagination. Smaller, regional operations can be forgiven for maintaining their historical reference points, but there is no company in the world that enjoys as big a market share in their country that has such dated packaging design.
These Chips were more thickly cut than most regular Chips, so the crunch was weakened by the additional thickness of the potato. That is not to say they were not crunchy - It was just a more meaty crunch than a brittle snappy crunch. The crumble to mush did not take any longer than you might expect with Chips of this nature.
While these Chips were mostly flat in shape, without the bends and curls that feature with the most characterful Chips, there are mitigating circumstances - they were more thickly cut than most regular Chips. There were some oil bumps, but many looked to have been ironed flat. There was the odd brownish area, but they were generally an oil infused yellow color.
As regular readers of Chips & Crisps reviews will be aware, we do not particularly enjoy Chips that taste of oil, salt and potato with no flavors to make them interesting. They are however the most popular flavor in the world so we often bite the bullet and try a flavor-free Original, Regular, Salted, even Salt Free Chips, just to add to our reviews. What heroes we are! As far as these go, they taste of oil, salt and potato. They had a sort of warming flavor that we understand people find enjoyable, especially as a sandwich side-kick. As for comparisons with peers, these stood up pretty well.