Old Dutch are a massive company, and their marketing team will be paid a helluva a lot more than us at Chips & Crisps. We therefore hesitate to say this, but if Frito-Lay take an aggressive approach to capturing the full Canadian market, packaging alone will help them on their way. Having designed product packaging and reviewed several hundred Potato Chips bag designs we feel a little more comfortable commenting in this area. And, the traditional approach will only take you so far. As target audiences mature, younger people need to be sold to as well. The 'Old Dutch' writing, the cartoon windmill, the plain white bag, the diagonal flavor band; it is all just too old fashioned to capture the imagination. Smaller, regional operations can be forgiven for maintaining their historical reference points, but there is no company in the world that enjoys as big a market share in their country that has such dated packaging design.
Although these were standard, regular Chips, they seemed a little more meaty in thickness than some. This did not affect the crunch. It was still a shatter and crumble experience, but it did mean that the crunch was sustained a little longer than might be expected.
These Chips were a little thicker than a lot of regular Chips. This meant that there were less irregular shaped Chips in the bag. There was some seasoning and a few flecks mixed in with the somewhat muted oil boils on the surface of the Chips.
A Nose Plunge Test revealed a Dill Pickle aroma. Nothing more, nothing less. The flavor was also interesting. There are some very strong and perfectly representative Dill PIckle Chips out there, but these were a little mild. That is not a criticism. Instead, what we had here was a salty potato baked up by a towering Dill Pickle behind it. A bit like the little guy taking his big brother to a fight. As they are 'Potato Chips' this seemed even more appropriate than completely Dill flavored Chips.