Old Dutch are a massive company, and their marketing team will be paid a helluva a lot more than us at Chips & Crisps. We therefore hesitate to say this, but if Frito-Lay take an aggressive approach to capturing the full Canadian market, packaging alone will help them on their way. Having designed product packaging and reviewed several hundred Potato Chips bag designs we feel a little more comfortable commenting in this area. And, the traditional approach will only take you so far. As target audiences mature, younger people need to be sold to as well. The 'Old Dutch' writing, the cartoon windmill, the plain white bag, the diagonal flavor band; it is all just too old fashioned to capture the imagination. Smaller, regional operations can be forgiven for maintaining their historical reference points, but there is no company in the world that enjoys as big a market share in their country that has such dated packaging design.
These were classic regular Potato Chips. If anything, they were a little crunchier than most of their type. They appeared slightly more thickly cut than most thin regulars, and this told in the early bites. There was a crisp snap, but this turned to mashed potato after a few chomps.
These Chips were all sorts of shapes and sizes, with a lot of broken Chips in the bag. The color was a sort of orange yellow with a smattering of browning here and there. There were lots of oil bubbles on the surface, but minimal visible seasoning. They were also mostly flat.
Bacon generally features two parts: Meat and fat. The idea of adding fat (the crispy part) to oily Potato Chips may put some people off this flavor. It is not however our job to judge, we will just review the flavor as described on the bag. A Nose Plunge Test provided a cooked bacon aroma. The taste also delivered a perfectly acceptable bacon flavoring. We are not sufficiently experienced in Bacon testing to say whether it tasted like Canadian Bacon, but there was definitely a bacon flavoring, which was clever because the word is not mentioned on the ingredients list at all.