Old Dutch are a massive company, and their marketing team will be paid a helluva a lot more than us at Chips & Crisps. We therefore hesitate to say this, but if Frito-Lay take an aggressive approach to capturing the full Canadian market, packaging alone will help them on their way. Having designed product packaging and reviewed several hundred Potato Chips bag designs we feel a little more comfortable commenting in this area. And, the traditional approach will only take you so far. As target audiences mature, younger people need to be sold to as well. The 'Old Dutch' writing, the cartoon windmill, the plain white bag, the diagonal flavor band; it is all just too old fashioned to capture the imagination. Smaller, regional operations can be forgiven for maintaining their historical reference points, but there is no company in the world that enjoys as big a market share in their country that has such dated packaging design.
These seemed a little crisper than some of Old Dutch's other flavors. This may have been related to the oil, which might have stiffened them up a bit. It was by no means a crispy crunch though. Instead it was more of a thick, rigid crunch that quickly turned into mush once a few were popped in for eating at once.
These were more thickly cut than even Kettle Cooked Chips, which you don't often see with standard Chips, although to be fair if you want a bag to include mostly whole Chips, with Ridges, they will need to be cut thickly. Some of the Ridges had retained the additional oil that seemed to have been absorbed into them. There were a few that featured browned edges. There was also the odd seasoning fleck that may or may not have been dill weed, spotted around the pale yellow Chips.
A Nose Plunge Test revealed a smell of Pickled Dill Weed. The taste was of Pickled Dill Weed. It was a strong flavor and there was an undercurrent of sweet and salty potato. A very rounded flavor.