Old Dutch are a massive company, and their marketing team will be paid a helluva a lot more than us at Chips & Crisps. We therefore hesitate to say this, but if Frito-Lay take an aggressive approach to capturing the full Canadian market, packaging alone will help them on their way. Having designed product packaging and reviewed several hundred Potato Chips bag designs we feel a little more comfortable commenting in this area. And, the traditional approach will only take you so far. As target audiences mature, younger people need to be sold to as well. The 'Old Dutch' writing, the cartoon windmill, the plain white bag, the diagonal flavor band; it is all just too old fashioned to capture the imagination. Smaller, regional operations can be forgiven for maintaining their historical reference points, but there is no company in the world that enjoys as big a market share in their country that has such dated packaging design.
There was a kind of dry crunch to these Chips. The initial couple of bites were a little misleading. It seemed crunchy, but then it quickly turned mushy, as if you were eating food rather than Chips. A few at once provided a slightly more rewarding crunch.
While these Chips were of a regular, medium size and as standard thin cut Chips, they did not have the character of curly and wriggly Kettle Chips, they still managed to look interesting. There was a good, oily slick of powdery finger residue created by a moody and dark looking, well seasoned Chip.
A Nose Plunge Test revealed a familiar smoky Barbecue sort of aroma. It was a little on the mild side, but then so was the taste. It may be because of the copious sodium content, but while mild and inoffensive, the flavors shone through. There was a potatoey sweet tomato, with a sticky peppery paprika undercurrent. It was a little like eating something you know is bad for you, but can't help reaching for more.