Old Dutch are a massive company, and their marketing team will be paid a helluva a lot more than us at Chips & Crisps. We therefore hesitate to say this, but if Frito-Lay take an aggressive approach to capturing the full Canadian market, packaging alone will help them on their way. Having designed product packaging and reviewed several hundred Potato Chips bag designs we feel a little more comfortable commenting in this area. And, the traditional approach will only take you so far. As target audiences mature, younger people need to be sold to as well. The 'Old Dutch' writing, the cartoon windmill, the plain white bag, the diagonal flavor band; it is all just too old fashioned to capture the imagination. Smaller, regional operations can be forgiven for maintaining their historical reference points, but there is no company in the world that enjoys as big a market share in their country that has such dated packaging design.
Irrespective of the grain, whether along it or opposed to it, a Snap Test returned neatly broken in half Potato Chips. The crunch was meaty and firm. There was nothing crisp about it, the eating process was similar to a rapidly softening thick cracker or biscuit.
Although regular cut, these were thick enough to take the Ridges. However, this did not protect the contents of the bag because by their very nature, splinters always occur with Ridged Chips. The cut was wide and even. There was not much shape to the Crisps, as they were large and fairly flat (except for the undulations of course). The Chips were seasoned at random, with yellow Chips and a darker orange colour on others.
A Nose Plunge Test revealed a clear Cheese aroma. A Chip Licka Test found a medium level of salt. There was no other flavors apparent, just Cheese. The mixture of the mildly salty and oily potato with the Cheese made them very munchable, but a little characterless.