Old Dutch are a massive company, and their marketing team will be paid a helluva a lot more than us at Chips & Crisps. We therefore hesitate to say this, but if Frito-Lay take an aggressive approach to capturing the full Canadian market, packaging alone will help them on their way. Having designed product packaging and reviewed several hundred Potato Chips bag designs we feel a little more comfortable commenting in this area. And, the traditional approach will only take you so far. As target audiences mature, younger people need to be sold to as well. The 'Old Dutch' writing, the cartoon windmill, the plain white bag, the diagonal flavor band; it is all just too old fashioned to capture the imagination. Smaller, regional operations can be forgiven for maintaining their historical reference points, but there is no company in the world that enjoys as big a market share in their country that has such dated packaging design.
These Chips featured a crispy smash for the first two or three bites, but this quickly turned to potato mash as the Chips crumbled.
These were mostly standard, medium sized Chips. There was nothing stand-out-noticeable about them. There were some oil boils on the surface of most Chips, with a few burst bubbles because of the thin cut nature of the potato slices. There was some light, but visible seasoning and there was some skin on edges.
If you are wondering, 'All Dressed' is a Canadian adjective to describe a full garnished hamburger, hot dog, pizza etc. There may have been a hint of slightly sweet ketchup backing up the flavors, but as with the description it was a veritable mixture of flavors, with 'spicy' as the most resonant. So, sweet and spicy, perhaps. If we were to put it in a category on the shelves it would sit just to the right of the Barbecue flavors.