Mikesell's are one of the world's oldest Chips companies, so they have understandably had a few branding changes over the years. This latest design features a photographic image of the flavor and contents, which works depending on the flavoring. The latest logo design has an odd stamp type serrated edge. The flavor has a color coded box, but we think they missed a trick here. The creamy colored bottom section of the bag looks innocuous as a background, but the top is a dark red for all the flavors. This should be flavor color coded just for this Chip. It is also nice to see a Chip flavoring take itself seriously by spelling its name correctly - Barbe'C'ue.
These Chips seemed dried of excess oil and broke with a smashing snappy crisp sound. A handful quickly turned into potato mush after a few second in mouths.
These thinly cut Chips were invariably of a standard regular Chips size and nature. There was one extra large Chip that when bitten into, flew everywhere, but that was most certainly eater's fault! There was a liberal coating of dark colored seasoning, unevenly spread across the Chips. A few had their skins on edges.
'Zesty' is a difficult word to identify in the wonderful world of Chips and Crisps. The Nose Plunge Test did reveal a slight sweet, peppery aroma, but it wasn't exactly pungent. It was a little smoky though, which was followed on by the flavor, which must have been sweetened by the honey and onion seasoning. They did have a garlicky sort of tomato based kick to them. Nothing major. In fact it was pretty mild. As they don't claim to be hot, spicy or another such adjective, this made them a perfectly agreeable, masses appealing, Barbecue Chip.