Mikesell's are one of the world's oldest Chips companies, so they have understandably had a few branding changes over the years. This latest design features a photographic image of the flavor and contents, which works depending on the flavoring. The latest logo design has an odd stamp type serrated edge. The flavor has a color coded box, but we think they missed a trick here. The creamy colored bottom section of the bag looks innocuous as a background, but the top is a dark red for all the flavors. This should be flavor color coded just for this Chip.
These were not Kettle Cooked Chips so the crunch was not hard, firm or brittle. Instead these were regular thin and crispy Chips which melted in the mouth after a quick chomp.
Thinly cut Chips, with a certain amount of potato skin remaining on edges. There were a mix of different sized oil bubbles, with some broken large bubbles. There was minimal browning on what were fairly light colored Chips. They were also fairly flat in shape and mostly medium sized.
This is a vastly different Chip to the real 'Original' 1910 Chip. There are no Trans Fats for starters! However, there is still enough potato, salt and oil to provide a warm reminder of Potato Chips past.